Author: Joanne

Joanne is the wife of Dr. Steve Laverson, a San Diego Plastic Surgeon whose patients have always asked for skin care advice. After analyzing many popular brands and the marketing behind them, the doctor and his wife realized the illusion of skin care complexity created by advertising drives sales, but not results, or value for the consumer. We believe that contemporary, busy, sophisticated buyers desire and deserve simplicity and effectiveness in their daily routine, including skin care.